Designing for Big Health Care with an Agency Mindset

In this session, Lara will share insights into the key differences between agency and medical corporate design, drawing from her own experiences to illustrate the nuances of each environment.

We'll delve into why designing for healthcare often feels like climbing a mountain and explore strategies for embracing this challenge with an 'agency mindset'.

In her journey from the fast-paced world of design agencies to the intricate landscape of in-house design at Siemens Healthineers, Lara has encountered a stark shift in perspective and approach. The transition from projects fueled by creativity and boundless possibilities to the nuanced realm of designing complex products for the clinical environment has been both challenging and enlightening.

Expect to walk away with:

• A deeper understanding of what it means to make a real impact as a UX designer in the healthcare industry, along with practical strategies for thriving in the face of complexity.
• Uncover how we can turn challenges into opportunities and revolutionize the way we approach design in healthcare